BEN RAEMER
+44.783.735.0108
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HULGER ‘A.PIX’ DIGITAL CAMERA
a.Pix is a digital camera that allows the photographer to take a picture at any aspect ratio.
The a.Pix camera is designed around Hulger’s questioning of technology’s push for more and more complex objects. Digital technology is supposed to make taking pictures easier, but today’s cameras have a dizzying array of features most will never use. The ability to take an unlimited number of pictures at no cost has negated our respect for an image’s composure. With a finite amount of memory and an unlimited number of shooting configurations, a.Pix makes taking pictures simple and thought provoking.
The first camera I know of that allows dynamic crops on the spot. This is a powerful tool for learing the rules of composition as it takes the final crop to the action which gives the photographer another whole dimension to work with live, rather than having to anticipate the effects of subsequent processes. The styling takes it some distance from the black or shiny silver boxes we’re used to seeing.
